Marketting & Distribution

Michael Buble has a new single out, 'Hollywood', which we can see at once from the advertising strip towards the top of the page. A striking photo of Michael Buble is what stands out at first though from the page, and his name in a simplistic yet bold font. The whole colour scheme is quite neutral, with lots of browns, greys, and blacks and the text of his name in a white font which stands out against the background. The single itself, Hollywood, and the previous album he has released, are both quite laid-back and calming themselves, so this matches the whole image he has created for himself on his website. He is dressed smartly and freshly, in grey white and black, so his clothing matches the colour scheme and his 'slick' image. The colour scheme and simplicity of the design continue for the whole website. 

Because of the smooth, romantic nature of Michael Buble's music and his attractive, clean-cut image the assumption is that the main target audience would be females, but from a male-perspective, he is also quite an aspirational figure, so men could also be targeted. The colour scheme is quite masculine, whereas the focal point is the picture of Buble, so both genders could be taken into account.














In the top right hand corner of the website are synergies with websites Myspace, Facebook, and Twitter, and slightly further down the page YouTube, showing the wide reach Buble would have with this website, specifically to a younger audience. Younger audiences are targetted further with the inclusion of a "featured product" which advertises fashionable clothing up for grabs if you purchase his single. 


Michael Buble's music however does also appeal to a more mature audience, for example men and women in their 30s; endorsment on his website includes free calenders, and concert tickets as well, and the whole image is quite serious and sophisticated, and not as loud, and in-your-face as more poppy music websites aimed at teenagers.


The whole website is relatively uncluttered, there are very few deals on offers or promotions being shoved in your face, the sole focus seems to be Michael Buble and his music, for example dates of tours etc. Reprise Records backs Michael Buble's new single and the website, which is included in quite small print at the bottom of the page. There are no other institutions advertised (for example on Taio Cruz's website, River Island is endorsed), suggesting that the company/Michael Buble himself do not need the extra money from advertisements and promotions.