Evaluation Question 3: What have you learnt from your Audience Feedback?

Our audience feedback was extremely informative, and although mostly postive it enabled us to also find out where we could improve our work from the perspective of the target market. 

Our two main target markets were:

Older teenage girls between around 16-19:

Likes and interests: fashion, spending time with friends, going out to clubs, shopping, make-up, festivals and concerts.

Favourite artists: Lily Allen, Pixie Lott

Personality traits: Fun-loving and out-going, girly

 The kind of person who would relate to Lexi and find a lot in common with her, and also aspire to be like her.

Teenage boys from around 14-19

Likes and interests: girls, concerts, going out, spending time with friends

Favourite artists: dance or pop music

Personality traits: loud, funny, laddish

The kind of person who would aspire to be with Lexi

A secondary target market would also be younger girls, perhaps interested in dancing and music who would aspire to be like Lexi, and get taken to her concerts by their parents and so on.

We screened our music video to around 40 members of our main target audience groups, and handed out the the following questionnaire for them to fill out. This is an example of one of the questionnaires we received back:

Audience Questionnaire

 We also collected some feedback on video:

We collected the questionnaires in and compiled the results, most of which were positive.

Positive feedback:

• All of our audience were able to identify the singer
• Around 90% of our audience claimed that the video looked professional
• Around 90% of our audience also said that the video appealed to them
• Everyone bar two members of our target market said that they would buy the single
• Everybody rated the video between 7 and 10.

What people thought worked:

• The reverse shots, such as the apple flying out of the basket, Lexi flying up onto the post box, the lipstick shots, the leather jacket and so on
• The walking shots
• The changes in speed
• The settings
• The colours, especially the coloured walls
• That it was exciting throughout

A lot of people also likened it to Pharcyde - The Drop, and Coldplay - The Scientist, which is great as these are videos from which we originally drew our inspiration.

Pharcyde - The Drop


Coldplay - The Scientist

People mentioned in their questionnaires that the lighting was a little wrong on the some of the coloured wall shots, which I would definitely agree with. Although we attempted to colour-correct these shot as best we could, there was no substitute for not having used the pag-lights on her face at the time. Also a few people mentioned that our actress looked a little nervous in some of the shots. Given the opportunity to film again, getting Liv to feel comfortable and relaxed in her role and lose her inhibitions is definitely something I would spend a little more time on

Feedback for the website and album cover:

I included this photo earlier, but this is a screen-grab of some of the feedback we received when we posted the video on Facebook. People have included comments like "it's amazing" and "it's so realistic", which we are all really pleased about! A friend also said that "it didn't look like a student website at all" which was a massive achievement. 

We also received similar positive feedback from the album cover, with people mentioning that they liked the way that Lexi was looking at the track-listing on the back cover, the colour schemes used, and the shadow imagery on the inside panels. 

I think the feedback was extremely beneficial. It was great to learn that we fulfilled our goal in reaching our target audience who gave predominately positive, complimentary feedback. It was an important lesson learnt that post-production cannot cover up important errors in planning such as not using the lighting on Lexi's face in the coloured wall shots, which I think was our most fundamental mistake. There is of course, lots of space for improvement, as there always is, but I am really proud of the music video we achieved and the way that the two ancillary products work to compliment it.